Is your business getting the most out of its online marketing efforts? Or are you increasingly frustrated by the failure to convert?
If you answered “yes” to the second question, know you’re not alone. Around 92% of consumers don’t purchase on their first visit to a brand’s website. Even when they’re looking to buy, nearly 1/3 of visitors to a website or mobile app rarely or never make a purchase.
While paid search and social media advertising will increase traffic to your site, new visitors are of little value if most walk away empty-handed. But what if you could re-engage with those consumers? After all, they’ve already shown an interest in your products or services – they might just need a little nudge.
Remarketing allows your business to do just that. Your brand’s advertisements will show up in relevant places while previous visitors to your site continue to consider their options, increasing the likelihood that they’ll eventually return to make a purchase.
If leveraged effectively, remarketing can also help you convert unresponsive email contacts, provide opportunities to cross-sell and upsell, and nurture your audience through content marketing.
If your paid search and social media campaigns aren’t yielding the expected results, our digital advertising experts can devise a remarketing strategy with the juice to improve brand recall, boost sales, increase revenue, and deliver the best possible return on your investment.
Remarketing has been around since 2010 when Google first offered the service for display ads. Facebook launched its version – Custom Audiences — two years later. By 2013, remarketing had expanded to paid search.
All of the major search engines and social media sites, including Bing, Instagram, Twitter, and LinkedIn, now offer remarketing options.
With a Click-Through Rate 3-to-10 times higher than the industry average, remarketing ranks as one of the most powerful tools any business – large or small – can leverage to build brand awareness, strengthen brand recall, and ultimately, drive sales.
Remarketing works because it allows you to target consumers who’ve already engaged with your brand. Not only are they more likely to notice and consider your advertisements as they browse, but they’re also far more likely to convert!
Brands that neglect remarketing stand lose hundreds of customers every year. Yet far too many businesses reject the strategy and assume repeat advertising will only annoy their audience. Research has shown, however, that just 11% of consumers view remarketing in a negative light. Thirty percent actually enjoy seeing remarketed ads, and the rest are neutral.
In the usual scenario, a prospective customer visits your website, clicks on a product or service, and perhaps even fills their shopping cart. But ultimately, they choose not to make a purchase. If they find what they’re looking for elsewhere, there’s a good chance they’ll never return to your site.
But if you’re remarketing, a pixel or tag embedded on your page will drop a cookie in the user’s browser, allowing your advertisements to appear on other websites and social media platforms as the visitor continues to travel the internet.
When you remarket with Google Ads, consumers will see your relevant advertisements on websites across the Google Display Network. Google also allows you to remarket to anyone who’s viewed a video on your YouTube channel.
If you choose to remarket with Facebook Custom Audience or other social media platforms, your relevant ad will appear in the visitor’s feed as a reminder of what they’re missing.
Remarketing can also allow your advertisements to appear in the search engines when past visitors query pertinent keywords. You can even target consumers searching for terms and offerings similar to your own, but who haven’t yet found your website.
Email remarketing allows you to target customers who’ve opened your promotional emails or subscribed to your newsletter.
Effective remarketing makes your digital advertising work harder for your brand. But launching and managing a successful remarketing campaign is a tall order for anyone inexperienced in ad design, pixel and tag installation, or data analysis.
Before we came together at JUICE, we were all entrepreneurs who had each started and sold several companies. We understand what it takes to run a business, and we know just how quickly a poorly conceived advertising strategy can damage your brand and permanently alienate your customers. That’s why we’d never go for an easy fix or cookie-cutter approaches that would only yield an uninspiring campaign, deplete your advertising budget, and offer little return on your investment.
We’ll leverage our decades of combined experience in digital advertising to develop and manage a remarketing strategy that compliments your website, appeals to your customers, and positions your brand for long-term success. We’re confident you’ll find our results nothing short of amazing!
If you’re ready to put our knowledge to work, we’d love to talk and learn more about your business.