Is your brand’s online reputation hurting your business?
In the internet age, digital word of mouth is one of the most effective ways to attract new customers.
Around 95% of internet searchers read online reviews and ratings before making their purchasing decisions. Compared to personal recommendations, online reviews also engender more trust among these consumers.
And because the search engine algorithms see positive reviews as a powerful sign of authority, encouraging consumers to engage with your brand will go a long way to improving your rankings on Google and Bing.
Of course, word of mouth can be a double-edged sword, as too many lackluster mentions will stigmatize your brand with your audience. If you’re actually going to benefit from customer feedback, a proactive approach to online reputation management is a must In today’s fast-moving and increasingly interactive digital marketplace.
Whether you’re trying to recover from an onslaught of negative ratings or looking to improve transparency and customer engagement, our digital marketing specialists will devise a strategy for reputation management that has the JUICE to elevate your brand in the minds of consumers and deliver the maximum return on your investment.
Who Controls Your Reputation?
Not that long ago, the typical brand website served as little more than a digital brochure.
Businesses used their online presence to market in an entirely passive manner. Companies weren’t engaging with their internet audience, and those consumers couldn’t make their voices heard in any meaningful way.
Today, no matter who your customers are, you can assume they’re tweeting about your latest product, leaving comments on your blogs, reviewing your services on YELP, and posting Facebook updates about their experience. Figuring out how to manage their feedback and safeguard your reputation is critical to your success and your bottom line.
But reputation management isn’t an exact science.
In fact, your stature among the public is largely out of your hands. While you can influence what and how consumers think of your brand, you can’t control their feedback. If you try, there’s a good chance you’ll only succeed in alienating them.
Maintaining a positive online reputation requires constant monitoring of search engine results and an effective content marketing strategy to keep negative publicity away from page one of Google and Bing. You also need to encourage satisfied customers to write positive reviews and engage with those who leave negative appraisals in a way that’s constructive and solves their problems.
Online reputation management isn’t a one-and-done proposition. It requires sustained vigilance and a great deal of work, and it’s a lot to take on when you’re already running a business.
An Entrepreneur’s Instinct for Reputation Management
Before they came to us, many of our clients were held back by a haphazard approach that either failed to enhance their online reputation or damaged their standing among consumers. Unfortunately, that’s not unusual, as far too many reputation management efforts – do-it-yourself or otherwise – simply fail to hit their mark.
So, how do we fix that?
By diving right in and learning all there is to know about your business and your brand, honing in on what you’ve done well and eliminating whatever’s fallen short. Once we’ve completed your JUICE cleanse, our digital marketing experts will get to work on a comprehensive strategy – tailored to your industry and your specific needs – to monitor and cultivate your online reputation in real-time.
Before teaming up at JUICE, we were all entrepreneurs who had each started and sold several companies. Because we understand what it takes to run a business, we know just how quickly a few negative reviews or unflattering publicity can destroy all the goodwill you’ve built up over the years. And we have no tolerance for unethical and heavy-handed propaganda tactics that will only leave your brand looking worse in the long run. We get that every dollar counts, and we promise to treat your business – and its reputation – as we would our own.
When you work with JUICE, you’re able to harness the power of multiple minds with decades of combined experience navigating the digital landscape. After years of experimentation, we’ve perfected a range of highly effective reputation management strategies that will protect your good name, foster credibility and trust with consumers, and position your brand for long-term, sustainable growth.
If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help you grow your business.