Pay-Per-Click and display ads are a great source of traffic for any online store.
But if you neglect Ecommerce SEO, you’ll never convert the 70% to 80% of browsers who ignore online ads in favor of organic (unpaid) listings.
While SEO continues to offer a higher return on investment than just about any other digital marketing strategy, far too many ecommerce entrepreneurs overlook optimization. Instead, they rely entirely on paid advertising to bring customers to their site.
We’re big believers in SEO — especially E-commerce SEO. Whether you’re new to the online marketplace or a seasoned veteran looking to expand your reach, our digital marketing pros can develop and implement an SEO plan with the JUICE to improve organic rankings, drive both traffic and sales, and position your business for sustainable, long-term growth.
Ecommerce SEO: Succeed in the Online Marketplace
The vast majority of people who shop online begin with Google or another search engine.
Three-quarters never bother to scroll past the first page of results. They either scan the page for the most relevant listing, click on one of the first three organic results, or visit multiple sites from the first page.
If you’re going to succeed in ecommerce, your site needs to be on the first page of Google and Bing – preferably at the top. Pay-Per-Click will do that, but the cost of a continuous campaign might not be sustainable over the long term. And of course, ad blindness and the growing use of ad blockers can significantly reduce the effectiveness of paid search.
Ecommerce SEO describes the techniques and tweaks – from keyword research and internal link structure to anchor text and backlinking – that can get you there. When utilized effectively, these optimization strategies will improve your ranking in the search engines, reduce your reliance on paid advertising, and get you out in front of the competition
A Plan to Improve Your Rankings and Grow Your Business
Ecommerce SEO offers your business a low-cost path to greater online visibility, and ultimately, rising sales and profitability. But increasing your search value and improving your organic position on Google and Bing requires a lot more than just plugging keywords into your site. To outrank your competitors – and to stay on top — you’ve got to look at SEO as a long-term and multi-faced strategy that requires constant analysis, optimization, and updates to keep abreast of the ever-changing algorithms.
Before they came to us, many of our ecommerce clients weren’t even thinking about SEO – they were simply too busy running their online store. Others were held back by ineffective and even harmful strategies that failed to deliver much – if any — return on investment.
So how do we put things right?
We start with a thorough site audit, then keep what’s working and eliminate what’s not. After our JUICE cleanse, we get to work on a comprehensive optimization strategy specifically tailored to your unique product offerings and customer base:
- Technical SEO: These elements, including site architecture, backend file, tags, and more ensure the search engines can crawl and index your pages efficiently.
- Onsite SEO: Onsite elements focus on keywords, headings, internal linking strategies, and other signals that allow the search engine crawlers to understand your site’s content and context.
- Off-Sight SEO: These factors include quality backlinks, social media mentions, influencer marketing efforts, and other elements that lend your site the credibility it needs to move up in the rankings.
Once we’ve implemented your strategy, our SEO professionals will begin tracking all available metrics — from rankings to conversions to lost links and more – to ensure the success of our efforts. If something stops working, we’ll find a way to fix it.
An Entrepreneur’s View of SEO
As entrepreneurs, we’ve each started and sold several companies before getting together at JUICE. We’re passionate about SEO because we’ve experienced first-hand just how badly a thoughtless approach to optimization can damage a business. And we have little patience for the outdated methods and cookie-cutter solutions that have kept far too many ecommerce sites from reaching their true potential.
Because we’ve been on the other side of the digital marketing equation, we take our work personally and treat our clients’ businesses as we would our own. We get that every dollar counts and become just as frustrated by poor rankings, slow sales, and squandered budgets as you probably do – if not more so.
When you work with JUICE, you’re accessing the power of multiple intellects with decades of combined experience in the digital marketing domain. After years of experimentation, we’ve figured out how to leverage Ecommerce SEO in a way that delivers a superior return investment. We think you’ll be amazed!
If you’re ready to put our expertise to work, we’d love to talk and learn more about how we can help you grow your business.