While it might not be the biggest kid on the block, it’s a mistake to overlook Bing advertising.
Microsoft’s Bing search engine boasts more than 936 million unique monthly visitors worldwide.
Not only is Bing integrated with Microsoft Edge, Outlook, Internet Explorer, and Skype, but it also powers AOL, Yahoo, DuckDuckGo, and lots of other search engines that aren’t Google.
While Google Ads will always be a must in the world of online advertising, you’re missing a golden opportunity to connect with millions of people who don’t use Google when you ignore Bing.
If you’ve overlooked Bing Ads, or are unhappy with your current campaign, our digital marketing geniuses can help you leverage this under-utilized platform in a way that will increase market share, expand your customer base, and position your brand for long-term, sustainable growth.
Diversify with Bing Ads and Watch Your Brand Soar
Diversification is a crucial element of any digital marketing campaign.
Microsoft Advertising, formerly known as Bing Ads, allows you to run campaigns across three different search engines: Bing, AOL, and Yahoo. Your advertisements can also appear on any sites owned by those search engines as well as their partner sites.
That means your Bing advertising could potentially appear to 63 million users you won’t be able to reach on Google.
Bing searchers tend to be slightly older, better educated, and have higher incomes compared to the average Google user. More than half are seeking product info, and 43% are looking to discover new brands. Almost all have shopped online in the past month.
The Google Ads market is saturated, and it’s tough for brands to stand out absent a big spend. But with fewer advertisers competing for keywords and placement, clicks on Bing are roughly 33% cheaper, while the average click-through-rate is about 50% higher.
Bing Ads: A Smarter Way to Target Your Audience
Digital advertising is all about getting your ad in front of the consumers most likely to convert. While Google offers the most targeting options, you’ll find more than a few features on Bing that you won’t get with AdWords.
Are you looking to target your ads by location, ad scheduling, or language? Bing lets you do all of that at the ad group level. Google restricts you to the campaign.
You can also choose to target Bing advertising to the entire search network, to just Bing and Yahoo, or to select search partners. Google only offers this option on the display network.
Google limits age and gender targeting to the display network. Bing allows both at the ad group and campaign level.
Bing also offers all of the traditional ad extensions you’ll find on Google, plus a few more.
With Bing’s image extension, you’re able to upload an image that will appear right next to your advertisement. You can even associate a unique URL with each image to direct users to different pages on your site.
You also able to place a call to an action button — reserve, buy now, sign up, or contact us – within your ad copy. The ad directs users to your website, and the button points to a corresponding action page.
Bing also offers many social extensions, including a Skype button.
An Entrepreneur’s Outlook to Take Your Bing Ads to the Next Level
If you want your online advertising to cast as wide a net as possible, you need to be using both Google and Bing. But utilizing Bings Ads in a way that generates clicks and conversions takes a team of marketing pros who understand the platform’s quirks and who’ll know how to leverage its nuances for a superior return on investment.
At JUICE, we’ve each started and sold several companies, so we bring an entrepreneur’s outlook to all of our work. We know that every dollar counts, and we promise to treat your business as we would our own. Like you, we’re all too familiar with the frustration that comes from poorly conceptualized and badly run digital campaigns. And we have no time for an unimaginative approach that delivers little in the way of value as it eats away at your marketing budget.
When you partner with JUICE, you’re channeling the power of multiple minds with decades of experience in the digital arena. After years of experimentation, we’ve become masters at crafting compelling Bing Ad campaigns that pull brands ahead of their competition. We’re confident you’ll find our results nothing less than sensational.
If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help you grow your business.