Popsigns
The sign-making company saw a significant improvement in its return on ad spend—as much as 79X on some ads—by using Facebook Custom Audiences, lookalike audiences and retargeted ads.
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THEIR STORY
Welcome home
Sam and Angel Gualtieri wanted to attract members to a new church by making them feel as welcome as they possibly could. So, they produced signs expressing such sentiments as, “You Belong Here,” “Welcome Home,” and “The Best is Yet to Come!” The signs were so effective that the couple kicked off its Popsigns business, selling signs primarily to churches, to promote community.
Popsigns knew that Easter is an important holiday for its primary customers. So, the company decided to partnered with Juice, a digital marketing agency, to launch a campaign to reach new customers and increase sales.
THEIR SUCCESS
Success story
79X
return on ad spend for some ads
24.7X
overall return on ad spend
Products Used
- Carousel: Show up to 10 images or videos in a single ad.
- Custom Audiences: Reach your customers and contacts on Facebook.
- Lookalike Audiences: Find people similar to your customers and contacts.
Being able to reach more people with our product means that we’re bringing more smiles to our customers and their tribes, which is the biggest payoff we could achieve. As long as we continue to see profitability in our campaigns, Facebook will be a big part of our marketing engine.
Sam Gualtieri
Sam Gualtieri
Founder, Popsigns
