The Roosevelts (RSVLTS) is a lifestyle and apparel brand inspired by America’s 26th president, Teddy Roosevelt, an iconic adventurer, conservationist and statesman. Founded by 2 college buddies and headquartered in Hoboken, New Jersey, RSVLTS sells hats, hoodies, swim trunks and shirts featuring American heroes—from baseball players to worldwide wrestlers to Teddy himself.
RSVLTS partnered with digital ad agency JUICE to make its ads stand out in the barrage of Black Friday promotions. The team decided to run a 40% off sale to attract new and loyal audiences alike in the days before Black Friday. The company’s ads featured an array of product images. Some ads had a text overlay offering the discount, while some offered a small gift with the purchase of a shirt. A “Shop Now” call-to-action button linked to the company website.
The November 21–26, 2018 campaign for RSVLTS produced
record-breaking results for its holiday sales:
return on ad spend
sales over 6-day campaign
purchases on Black Friday alone
more Black Friday sales
OUR CLIENTS - GET RESULT
"The results speak for themselves"
With JUICE, our Facebook campaign resulted in record-shattering success for our brand during the holidays. Our year-over-year Black Friday sales increased by 3.5X and represented by far the single biggest sales day in the history of RSVLTS. Similar success was achieved with Cyber Monday and subsequent sales as well. We’re thrilled and look forward to similar success stories in 2019.
Director of Marketing, RSVLTS
This online bakery worked with its agency JUICE agency to revamp its Facebook ad strategy and reach its audience with more advanced campaign objectives and products, achieving a 4.1X return on ad spend and 2.6X more purchases.
The new Facebook ad strategy definitely paid off. Paleo Bakehouse has doubled its revenue every 2–3 months and grown from thousands in annual revenue into a million-dollar business, from a home kitchen into a factory, and from 3 to 10 employees.
- 4.1X average return on ad spend
- 2.6X increase in purchases
- $311,323 increase in revenue
- $742,311 total value of conversions
The sign-making company saw a significant improvement in its return on ad spend—as much as 79X on some ads—by using Facebook Custom Audiences, lookalike audiences and retargeted ads.
Popsigns knew that Easter is an important holiday for its primary customers. So, the company decided to partnered with Juice, a digital marketing agency, to launch a campaign to reach new customers and increase sales.
- 79x return on ad spend for some ads
- 24.7x overall return on ad spend
Juice helped a leading platform, which raises funds for rescue animals, scale up their fundraisers using customised ads – resulting in a 4.28-times increase in conversions.
The campaign helped CUDDLY drive more donation purchases for rescue animals at scale. Results based on reporting data from Facebook Ads Manager showed a:
- 4.28x increase in conversions
- 27,983 purchases driven