National Search Engine Optimization
National SEO
Are you looking to connect your brand with prospective customers from coast-to-coast?
A Pay-Per-Click or display advertising campaign can get you there, as long as you’re willing to shell out for high-value keywords and clicks. But what if you could deploy the same keywords organically and get those much-needed clicks for free?
Well, as far as we’re concerned, nothing beats a first-class National SEO strategy for supercharging brand recognition. Not only is a highly ranked organic listing more likely to get the attention of your desired customers, but it’s also bound to have more credibility with anyone who’s even the slightest bit skeptical about paid advertising.
With over 80% of consumers now heading online to research products and services, a terrific website has become a must-have for any business – large or small. But with potentially thousands of competitors jockeying for top placement on Google and Bing, even the most attractive, intuitive, and well-functioning site will go unnoticed unless you’ve optimized for a nationwide audience.
If your website isn’t getting the attention it deserves, our digital marketing specialists can deploy a full battery of SEO tactics with the juice to get your brand on the map, draw traffic and sales from all 50 states, and deliver a superior return on investment.
National SEO: Transform the Way You Compete in the Online Marketplace
Did you know that 75% of Google searchers never scroll past the first page of results?
Instead, they either click on the first or second listings, scan page one for the most relevant answer to their query, or visit multiple results from page one. More than 70% only click on organic (unpaid) results all or most of the time.
If you want to leverage the internet to connect your brand with a nationwide audience, a high-ranking website is non-negotiable.
Search Engine Optimization, or SEO, describes a variety of techniques that are focused on increasing the amount of organic traffic to a website from the search engine results page. Unlike Local SEO, which aims to draw visitors interested in businesses and service providers within a single geographic area, National SEO primarily centers on ranking for broad keyword terms that will attract searchers from all over the country.
When done well, a topnotch National SEO strategy can transform the way your brand competes in the online marketplace, reducing your reliance on costly PPC and display ads.
A Roadmap to Maximum Visibility
National SEO offers your business the opportunity to spend a little and get far more in return. But the number of brands using SEO on the national scale is enormous, and the battle for top rankings is growing increasingly competitive by the day.
Before they come to us, many of our clients were losing that battle, and pursuing ineffective – sometimes even damaging – SEO strategies that depleted their marketing budgets while failing to deliver the first-page results they craved.
Unfortunately, that’s not unusual. Whether it’s due to poorly designed and lethargic websites, cursory keyword research, or inattention to backlinks, far too many National SEO strategies simply fail to hit their marks.
So, how do we fix that?
By diving right in and learning all there is to know about your brand, your target audience, and your competitors. Next, we focus on the user experience to identify everything that’s working for you and purge anything that’s not – a process we like to call our JUICE cleanse.
Only then can we begin mapping out a new plan of action — tailored to your brand and your industry — that encompasses all of the hallmarks of a successful strategy for National SEO.
- Research the keywords that align with your target customers’ queries.
- Create compelling content that’s relevant to your audience’s needs.
- Optimize all backend aspects (meta descriptions, page titles, header tags, and alt tags) to ensure relevancy with the search engines.
- Earn content placement and backlinks from high-quality, third-party websites.
- Distribute content on social media profiles to build credibility and trust.
- Constant optimization and updates to keep up with the algorithms and maintain your top rankings.
An Entrepreneurial Approach to National SEO
As entrepreneurs, we’ve each started and sold several companies before getting together at JUICE. We’re obsessed with National SEO because we recognize just how badly a haphazard and careless approach can damage even the strongest brand. And we have absolutely no patience for the conventional methods that have prevented our clients from reaching their true potential in the past.
We take our work personally and promise to treat your brand as we would our own. We know every marketing dollar counts and become just as aggravated (if not more so) with sluggish web traffic, disappointing conversion rates, and overspending as you probably do.
Because we’re able to call on the power of multiple brains with literally decades of collective experience navigating the digital marketing space, the results we deliver for our clients are nothing short of astounding– if we do say so ourselves.
If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help you grow your business and expand the reach of your brand.