Content strategy is where contention creation, distribution, and business goals meet.
Content strategy is complimented by content marketing, which is the more granular plan to create, publish, and distribute any tangible media under your brand.
Think of content strategy as the overall grand scheme blueprint, whereas content marketing is the individual journey towards driving that brand success.
For most businesses, content is just a means to an end, or a vehicle to achieve your business goals. Content creation is what determines whether your vehicle is a pristine masterpiece on wheels or a janky clunker that doesn’t make it down the block.
Think of content as a critical puzzle piece: it can plug into virtually any digital marketing strategy, but it’s only useful as the business goal and strategy it’s connected to. Thankfully, we’re in the digital world where almost everything is measurable with precise insights from Google Analytics, Ahrefs, Semrush, Facebook Ad Manager, and so on.
We’ll say it again because it’s that important: content strategy is the intersection of contention creation, distribution, and business goals. A strategy needs all three of these critical components to succeed, and it must be paired with accurate measurement and ruthless iteration.
GET IN TOUCH