Waggle’s
Suсcess With JUICE
Waggle partnered with JUICE to profitably drive conversions at scale on Meta and Google to help raise funds for animals in need.
Here’s What We Did
- Optimized Full-Funnel Campaign Strategy
- Robust Creative Performance Testing
- Implemented Advanced AI Audience Targeting
- Enchanced Audience Targeting Optimization
%
Increase in RoAS
%
Decrease in CPA
%
Increase in Donation Value
%
Over Benchmark RoAS using AI Audience Tool
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Success With
JUICE
Turning Reels Into Donations
- Use of optimized creatives and data analysis led to improved campaign metrics.
- Market research and channel expertise enabled scalable acquisition of high value-donors.
- Continuous testing in messaging, creative, and targeting increased average-donation-value.
- JUICE’s proprietary AI audience tool enabled hyper-focused targeting.
- Finding ideal donors in a competitive category on Meta and Google requires clear messaging and a full-funnel marketing strategy approach.