Website Copywriting
Website Copywriting
In today’s increasingly competitive digital marketplace, a brand website MUST be a lead magnet.
The reality is, even the most attractive and intuitive site won’t further your business goals unless it ranks well in the search engines and packs enough punch to capture – and hold – your target audience’s attention.
That means your home page, your landing and product pages, your “About” page, and even your “Contact” page need sharp, compelling, and persuasive copy with the JUICE to keep visitors engaged and inspire them to action.
Don’t believe us?
Then consider that the average consumer’s attention span is just 8 seconds — one second shorter than a goldfish. And they read only 20% of the text on any given page. Without stellar copy that grabs their interest, you’re going to miss out on opportunities to convert.
As a full-service and integrated digital marketing agency, we understand the power of the written word. Whether you’re launching something entirely new or looking to reinvigorate an existing site, our Website Copywriting pros can help you find the words to enhance brand awareness, turn visitors into loyal customers, and deliver a superior return on investment.
Website Copy Will Define Your Brand
To judge digital success, you can’t just measure how much traffic your website attracts. You must also calculate how much of that traffic actually converts. When you don’t see the form submissions or sales you expected, there’s a good chance your copywriting efforts are to blame.
Because your visitors are only one click away from Facebook, YouTube, or a competitors’ site, your web copy needs to excel. The words, phrases, and sentences you place on your pages must connect with your readers, glide into their psyche, and gently motivate each visitor to action.
For good or ill, the copy you publish on your website WILL define your brand.
Words with the Power to Excite and Motivate Your Audience
But creating excellent web copy isn’t easy. It takes a unique combination of talent, knowledge, and experience to leverage words effectively, and not everyone can get it right.
When they first came to us, many of our clients were held back by drab and underdeveloped pages that failed to establish a consistent voice and tone, meet their audience’s needs, or align with their business objectives.
At JUICE, we’re able to get it right because we begin every Website Copywriting project with a comprehensive analysis of your target customers, their needs, and the many ways your brand can solve their problems. Only then will our professional copywriters begin the work of translating those solutions into a compelling assemblage of words that will convince your audience that you have something of value to offer.
What can you expect from their endeavors? Powerful copy that will excite your audience, build trust in your business, and help turn prospects into loyal customers and enthusiastic advocates for your brand.
Web Copywriting with an Entrepreneurial Slant
Before getting together at JUICE, we were all entrepreneurs who had each started and sold several companies. We’re passionate about Web Copywriting because we’ve seen for ourselves just how badly lifeless pages or an inconsistent voice and tone can damage a brand and alienate its audience.
We promise to treat your business as we would our own.
Since we’ve run our own companies, we understand that every dollar you invest in digital marketing must count. We become just as frustrated – if not more so – with uninspiring copy that fails to connect with its audience and win conversions as you probably do. And we have no tolerance for the lazy and aimless efforts that have allowed poorly written and ineffectual content to dominate the internet.
When you join forces with JUICE, you’re calling on the power of multiple minds with decades of combined experience helping clients succeed in the online marketplace. After years of experimentation, we’ve figured out how to craft beautiful web copy that that will drive interest in your brand, turn clicks into conversions, and position your business for sustainable long-term growth.
We think you’ll find the return on your investment nothing short of remarkable!
If you’re ready to put our Website Copywriting talents to work for you, we’d love to talk and learn more about how we can help you grow your business.