Franchise and Multi-Location SEO
Whether you’re a chain of restaurants with hundreds of franchises throughout the country, a law practice with a few offices in major cities, or an insurance company with thousands of brokers working in all 50 states, attention to SEO is critical if you want to see growth across all facets of your business.
But with the average web user spending less than 15 seconds on a site, it’s unlikely one national webpage and traditional SEO will deliver the conversions all of your physical locations need to thrive.
When you’re operating more than a single office, store, or venue, only a thoughtful strategy of Franchise and Multi-Location SEO can improve your online visibility in the markets that matter. Simply put, these techniques are among the most effective and budget-friendly marketing tools available to any business looking to grow both web and foot traffic for more than one locale.
Regardless of how many locations you maintain, our digital marketing experts can develop a targeted blueprint for Franchise and Multi-Location SEO with the JUICE to meet the varied needs of your business, increase online visibility for every storefront, and deliver the best possible return on your investment.
Leverage Franchise and Multi-Local SEO to Go Beyond Brand Recognition
Many multi-local businesses – especially franchises – don’t struggle with brand recognition. After all, the public is more likely to recognize any company that operates multiple outlets across the country, within a state, or even in one city.
But to drive sales, those consumers still need to find the individual location nearest to them.
The Yellow Pages once served this need. But today, most of your prospective customers are looking online. And even the most attractive and intuitive national website won’t benefit those searchers if they can’t hone in on your most convenient locale in relatively short order.
When you operate a multi-location business, you need each outlet to appear in the search engine results that revolve around its geographic area, as well as your products and services. Franchise and Multi-Location SEO strategies optimize your online assets in a way that allows Google and Bing to differentiate between multiple brick-and-mortars that belong to a single business and present the most relevant listings to their users.
Before they came to us, many of our franchise and multi-location clients were either skeptical about SEO or hamstrung by a haphazard approach that did more harm than good and left many of their prospective customers out in the cold.
So how do we course correct?
By starting with our JUICE cleanse — a complete and total audit of your digital assets, keeping what works and eliminating anything that’s holding you back. Only then can we develop a comprehensive multi-local strategy specifically tailored to your unique niche and target consumers, wherever they might be:
- Develop a Multi-Location Site Structure.
- Build Unique Pages for Each Locale.
- Research and Identify Locally Targeted Keywords.
- Create Unique Content for Each Location.
- Optimize and Manage Every Location’s “Google My Business” and “Bing Places for Business” Listing.
- Build and Optimize Online Citations for Each of Your Locations.
- Develop a Local Business Schema to Generate a Rich Snippet for Each Location’s Organic Search Listing.
- Build and Optimize Social Media Profiles for Every Location.
- Formulate a Review Generation Strategy to Encourage Positive Ratings in Google, Yelp, YP, Bing, and Other Online Directories.
- Cultivate Quality, Location-Focused Backlinks.
- Constant Optimization and Updates to Maintain your Local Rankings
We Bring an Entrepreneur’s Passion to SEO
As entrepreneurs, we’ve each started and sold several companies before getting together at JUICE.
For us, SEO isn’t just a job – it’s a passion. Because we’ve already experienced digital marketing from your perspective, we know all too well how much damage keyword stuffing, irrelevant backlinks, and similarly slipshod practices will do to your brand. We have no countenance for the quick-fix, one-size-fits-all solutions that may have held you back in the past.
We take our work personally and become just as irritated – if not more so – by lackluster rankings, sluggish sales and revenue growth, and overspending as you probably do. We promise to treat your business as our own and make every dollar count.
When you partner with JUICE, you’re mobilizing the power of multiple minds with decades of combined experience leveraging digital marketing to boost both visibility and growth. After years of experimentation, we’ve figured out how to deploy the most effective strategies for Franchise and Multi-Location SEO in a way that delivers the maximum return on investment. We’re confident you’ll be impressed.
If you’re ready to put our know-how to work, we’d love to talk and learn more about how we can help you grow your business across every locale.