For over a decade, marketers have struggled to make paid content that has the same appeal as organic content with limited success.
Well-made and high-ranking organic content, however, is thriving.
Think of it this way: whenever you’re paying for traffic through Paid Social or SEM, you’re essentially paying companies like Facebook or Google for access to a faucet of customers. While this faucet does come with highly-targeted users, access to it is directly tied to your budget.
Alternatively, a well-executed SEO strategy is more like a fire hydrant. The top three results of Google’s results page receive the bulk of the clicks, with the #1 spot getting the lion’s share of about 31.7% of all clicks. The #1 organic listing is also 10x more likely to get a click than the #10 spot. If you’re ranking on the second page? You might as well not exist according to user search patterns.
Why SEO is Your Brand’s Best Friend
Play to Win
SEO is like a long-term strategy game. Although good organic SEO is never cheap or easy, it’s generally more cost-effective than virtually any other marketing efforts for driving floods of traffic and building brand awareness.
Better yet, your organic SEO traffic doesn’t just dry up when you stop paying. Your ranking pages will generally hold their positions unless Google changes its algorithm or a competitor moves in on your turf.
This is why it’s critical to have an SEO strategy built to survive all algorithmic and external threats.
SEO can actually be extremely competitive, as many brands look to take advantage of the keyword pie in their niche to maintain a strategic advantage and keep the traffic coming.
SEO requires a two-fold approach: creating top-notch content assets users will enjoy while also building safe and sustainable links to that content to help it rank and gain visibility.
Hundreds of multi-million dollar businesses have been built using a strong SEO strategy as their backbone. SEO, however, is just the start. A website must be fully optimized to convert visitors into buyers, retain interested visitors, while also championing your brand.
We’ve helped our clients consistently rank for keywords that receive hundreds of thousands and millions of monthly search queries, and boy, are they happy campers.
A skillful SEO team essentially works until they figure out how to beat Google and give it what it wants in order to help clients rank.
It’s taken us years of experimentation to learn the best whitehat SEO strategies that consistently work. If you’re ready to commit to scaleable long-term growth, we’d love to talk and learn more about your business.
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