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Press Release Copywriting

Press Release Copywriting

Even in today’s internet-dominated marketplace, the traditional media coverage inspired by a well-crafted press release can still provoke significant interest in your brand.

In fact, journalists everywhere continue to rely on press releases for leads and story ideas, with 60% favoring brand-provided releases to other informational sources, including company blogs, websites, and social media pages. Their knack for generating high-authority backlinks and direct click-throughs from interested consumers has also made online press releases an essential component of any effective digital marketing strategy.

But for a release to go viral and generate the kind of positive exposure every brand craves, it must be written from journalists’ point of view, provide a compelling news angle around which they can craft a story, and offer something their audience will find meaningful and beneficial.

As a full-service and integrated digital marketing agency, we’ve helped hundreds of businesses gain mass exposure and favorable awareness by fashioning newsworthy press releases that establish our clients as industry experts. Whether you need a quick response to an emergency or are looking to launch a long-term promotional campaign, our Press Release Copywriters have the JUICE to build buzz around your brand and represent your business in the best possible light.

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“The month before we hired JUICE: total revenue, $66,123.62.
The month after we hired JUICE: total revenue, $146,039.46.
The only difference? JUICE.”

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