Even in today’s internet-dominated marketplace, the traditional media coverage inspired by a well-crafted press release can still provoke significant interest in your brand.
In fact, journalists everywhere continue to rely on press releases for leads and story ideas, with 60% favoring brand-provided releases to other informational sources, including company blogs, websites, and social media pages. Their knack for generating high-authority backlinks and direct click-throughs from interested consumers has also made online press releases an essential component of any effective digital marketing strategy.
But for a release to go viral and generate the kind of positive exposure every brand craves, it must be written from journalists’ point of view, provide a compelling news angle around which they can craft a story, and offer something their audience will find meaningful and beneficial.
As a full-service and integrated digital marketing agency, we’ve helped hundreds of businesses gain mass exposure and favorable awareness by fashioning newsworthy press releases that establish our clients as industry experts. Whether you need a quick response to an emergency or are looking to launch a long-term promotional campaign, our Press Release Copywriters have the JUICE to build buzz around your brand and represent your business in the best possible light.
Now that we can access news 24/7 through the internet, television, and radio, issuing a press release to announce a product launch, promote an event, or highlight accomplishments might seem a bit, well, old school.
But the fact is, there’s still a place for well-written, well-timed, and well-positioned press releases in just about any marketing and communications strategy, especially if you’re looking to:
Every business needs to win the confidence of the consumers it serves.
And while an attractive website, informative blog, and engaging social media presence are crucial to effective digital marketing, press releases – and the traditional media coverage they garner — remain a potent tool for building your brand’s image and positioning your company as an industry authority.
Our seasoned copywriting team knows what makes a good story and are masters at crafting polished, SEO-friendly press releases that not only catch the eye of overloaded reporters and editors but also win attention from the search engines. From compelling headlines that grab readers’ interest to a content structure that highlights essential facts, our PR gurus will communicate your news to the world in a way that encourages positive publicity, captures a broader audience, and aligns with your business goals.
Before getting together at JUICE, we were all entrepreneurs who had each started and sold several companies. Because we know from experience just how quickly a brand’s reputation can take a hit in today’s fast-paced digital world, we view Press Release Copywriting as a cornerstone of effective messaging.
We understand that your marketing dollars are precious, and we promise to treat your business as we would our own. We become just as frustrated as you do – if not more so – when any promotional investment fails to pay off, and we and have no tolerance for the lazy approaches — weak news angles, shallow subject matter, and lackluster writing — that might have held you back in the past.
When you partner with JUICE, you’re leveraging the power of multiple minds with decades of combined experience helping brands succeed in the internet marketplace. After years of experimentation, our digital copywriters have figured out how to craft substantial and worthwhile press releases that deliver a first-rate return on investment.
We think you’ll find the results nothing short of amazing.
If you’re ready to put our skills to work for you, we’d love to talk and learn more about how we can help you grow your business.