Local Search Engine Optimization
Local SEO
Are you looking to leverage your online assets in a way that will drive more traffic to your business’s brick-and-mortar location?
Well, how’s your Local SEO?
Like any offline business, your best customers are right in your backyard. And they’re not thumbing through the Yellow Pages to find the products and services you offer.
In the 21st century, the phone book is passé. Google, Bing, and even Facebook are what’s hot.
Think we’re exaggerating? Well consider:
- Almost half of Google searches involve queries for local information.
- 97% of search engine users have conducted an online query to find a local business.
- “Near me” mobile searches containing a variant of “can I buy” or “to buy” grew more than 500% between 2016 and 2018.
- That same two-year period saw a 150% increase in mobile searches for “near me,” a 900% spike in searches for “near me today/tonight,” and a 200% jump in mobile searches for “open” + “now” + “near me.”
- Local queries lead 50% of mobile searchers to visit a business’s physical location within just one day.
- 1 in 3 searches on a smartphone occurs just before consumers enter a store.
- 78% of location-based searches on a mobile device end in offline purchases.
Whether you’re a mom-and-pop with a single location or operate multiple outlets in several cities, Local SEO is one of the most potent tools you can deploy to generate quality leads and bring more customers to your physical address.
If you’re finally ready to think local, our digital ninjas can help your business deploy Local SEO in a way that juices your visibility, puts you ahead of the competition, and delivers the best possible return on your marketing investment.
Local SEO: Why all the Hype?
Every single day, billions of consumers turn to Google or Bing to research local businesses in the communities where they live or the areas they intend to visit.
Let’s say a tourist searches Google for the “Best Italian Restaurants in New York City.” Every Italian restaurant in the Big Apple will want to appear at the top of that search page. But with literally thousands of pasta and pizza joints spread across the five boroughs, how does any single restaurant stand out?
Unless the owner has taken the time to optimize Local SEO, it’s highly unlikely that a particular restaurant listing will appear anywhere near page one, much less the top of the page. And any business that can’t make page one on a relevant local search might as well not exist, at least as far as the internet is concerned.
Search Engine Optimization, or SEO, describes a range of optimization strategies intended to increase the amount of organic (unpaid) traffic to a website from the search engine results page. But while traditional SEO focuses on improving site visibility on a nationwide or global scale, Local SEO allows a business to target organic searchers by particular geographic locations.
And because you’re able to reach potential customers when they need you — not when they don’t – Local SEO is far more efficient and cost-effective than direct mail or other outmoded promotional channels.
Lift your Local Visibility, Outrank Your Competition
Localized search results offer unique features specifically intended to connect local consumers with the businesses they need.
Think about the Google “Local 3-Pack”, which consists of a map and the three “Google My Business” listings that best match specific search criteria. Enter a localized query into Google, and the 3-Pack is the first thing you’ll see. Can you imagine what that kind of visibility could do for your company?
Want to get noticed on Bing and other Microsoft-powered search engines? Local SEO – including an optimized listing on “Bing Places for Businesses” – can get you there as well.
Of course, Local SEO only begins with your Google and Bing business listings. To consistently outrank your competition, you’ll need a comprehensive approach that encompasses all the elements of an optimized local search campaign, including:
- Localized Website Optimization
- Localized Keyword Research
- Location-Specific Content
- Local Citations
- Reviews and Ratings on Yelp and other Online Directories
- Relevant, Quality, and Localized Backlinks
- Facebook and Other Social Media
- Monitoring and Tracking Website Analytics, Rankings, Link Building, and Citations.
Powerful Local SEO from an Entrepreneur’s Point of View
Like all of the best digital marketing tools, Local SEO allows companies the opportunity to spend a little and get far more in return. But while each of the above elements might seem manageable on an individual level, overseeing an exhaustive and far-reaching Local SEO strategy takes time that most business owners just don’t have.
As entrepreneurs, we’ve each started and sold several companies before getting together at JUICE. Because we’ve already done online marketing from your perspective, we’re all too familiar with the many ways a poorly conceived and disjointed strategy can harm even the most successful brand. We have no tolerance for the traditional approaches that have allowed these lackluster and mediocre campaigns to flood the internet, and we become just as frustrated (if not more so) with anemic web traffic, low conversions rates, and wasteful spending as you probably do.
When you partner with JUICE, you’re able to call on the power of multiple minds with decades of combined experience in the digital marketing arena. After years of experimentation, we’ve figured out how to deploy Local SEO in a way that positions companies for long-term, scalable growth. We think you’ll find our results nothing short of remarkable!
If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help grow your business.