Display advertising gets a bad rap.
Many so-called experts slam display ads as underperforming, and others have declared the format dead.
But at JUICE, we consider display advertising a hidden marketing gem.
If leveraged correctly, an effective display advertising campaign will make prospective customers remember your brand. And as any digital marketer knows, enhanced brand awareness can juice everything from product searches and click-through rates to site traffic and offline/online purchases.
Don’t believe us? Well, consider that the Google Display Network – the gold standard of display advertising networks — reaches 90% of the world’s internet users and offers brands access to over 200 million high-quality sites and 650,000 apps. That means you can follow your audience pretty much anywhere on the web.
Can you think of a better way to boost your brand’s visibility?
Yes, it’s true that some internet users find display ads annoying or have developed “banner blindness.”
But that just means digital marketers need to up their game.
Whether you’re new to display advertising or dissatisfied with your current campaign, the experts at JUICE can help you harness display ads in a way that elevates your brand in the minds of consumers and maximizes the return on your investment.
Display advertising allows you to tell the story of your brand through attractive images, compelling video, or animation and other rich media. Once they’re ready to go, the Google Display Network or a similar platform publishes your ads to third-party websites most likely to appeal to your targeted audience.
Display advertising done right offers users insight into your business and introduces your products early in the buying process. With your brand now cemented in their minds, members of your targeted audience are far more likely to look for your company in the search engines and visit your website.
And when combined with paid search, the use of display advertising has the potential to increase conversions by as much as 22%.
As we’ve noted, many “experts” insist that consumers hate display ads. But in our experience, what they hate are bad display ads that feel intrusive and offer nothing of relevance.
How do you avoid those bad feelings? By targeting ads to your desired audiences’ favorite websites, their demographic characteristics, behavior patterns, and shared interests. Make that effort, and display advertising can offer more opportunities to connect your brand with the right consumers than your ever thought possible.
Display ad remarketing takes targeting to the next level. Want to bring users back to your site after they’ve left items in a shopping cart or failed to complete some other action? Remarketing lets you do that by placing your ads in front of recent visitors as they surf the web.
You can also leverage remarketing to offer upgraded products and services to past customers, attract people who’ve visited competitor sites with offerings similar to your own, or retarget mobile ads to users who recently discovered your brand on a desktop.
You can also remarket display ads to consumers who’ve signed up for your promotional emails or subscribed to your newsletter.
It’s easy to do display advertising wrong.
In fact, before partnering with JUICE, many of our clients were running irrelevant and poorly placed ads that were only good for blowing budgets and alienating potential customers.
As entrepreneurs, we’ve each started and sold several companies before getting together at JUICE. We’re passionate about digital marketing because we’ve experienced first-hand how a poorly conceptualized strategy will sink even the strongest brand, and like you, have absolutely no patience for traditional approaches that have allowed ineffectual and annoying campaigns to flood the internet. We promise to treat your business as we would our own and do whatever it takes to make your ad dollars count.
At JUICE, we’re able to call on the power of multiple brains with literally decades of collective experience navigating the digital advertising space. After years of experimentation, we’ve mastered the art of fashioning compelling display ads that captivate audiences, boost brand awareness and recall, and position companies for long-term, sustainable growth.
If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help you grow your business.