Healthy baked goods
Paleo Bakehouse set out to find health-conscious and allergy-sensitive people with a sweet tooth who would buy a guilt-free dessert and come back for seconds.
This online bakery was launched by high-school sweethearts—a self-taught baker and a personal trainer—who spotted a need in the market for healthy desserts that were not packed with artificial ingredients and refined sugars. Paleo Bakehouse’s goods are dairy-, gluten-, grain- and refined-sugar-free, and contain no more than 7 ingredients each. The purity of the bakery’s products gives even the most strict of paleo diet eaters permission to indulge.
When Paleo Bakehouse first connected with digital advertising agency JUICE, the bakery was a self-described “mom and pop” ecommerce store that only made a few thousand dollars in revenue every month.
Delicious success
The new Facebook ad strategy definitely paid off. Paleo Bakehouse has doubled its revenue every 2–3 months and grown from thousands in annual revenue into a million-dollar business, from a home kitchen into a factory, and from 3 to 10 employees.
December 2017–November 2018 campaign delivered:
OUR CLIENTS - GET RESULT
"The results speak for themselves"
Before working with JUICE, we were a 3-person team knowing that, to take our business to the next level, we needed to invest in digital marketing. Fortunately, we found JUICE and our business has never been the same. We have grown to a team of 13 and sales have quadrupled in just under a year. This would have never happened without the help of JUICE and Facebook ads.
Bryan Ballart
Founder, Paleo Bakehouse
RSVLTS
The online apparel and lifestyle brand wanted to make a big splash for Black Friday so it used Facebook’s campaign budget optimization and dynamic ads for broad audiences, achieving a 7X return on ad spend.
Record-breaking results:
- 7X return on ad spend
- 2,600 sales over 6-day campaign
- 3.5X number of Black Friday sales year over year
- 1,000 purchases on Black Friday alone
Popsigns
The sign-making company saw a significant improvement in its return on ad spend – as much as 79X on some ads – by using Facebook Custom Audiences, lookalike audiences and retargeted ads.
Popsigns knew that Easter is an important holiday for its primary customers. So, the company decided to partnered with Juice, a digital marketing agency, to launch a campaign to reach new customers and increase sales.
- 79x return on ad spend for some ads
- 24.7x overall return on ad spend
Cuddly
Juice helped a leading platform, which raises funds for rescue animals, scale up their fundraisers using customised ads – resulting in a 4.28 -times increase in conversions.
The campaign helped CUDDLY drive more donation purchases for rescue animals at scale. Results based on reporting data from Facebook Ads Manager showed a:
- 4.28x increase in conversions
- 27,983 purchases driven