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Growth: The Sole Determinant of Your Company’s Success

Growth fixes all things
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How we do it

Growth fixes all things

If you’ve ever owned a company, you’ve heard this before. Few things determine the value of your company more than growth.

Case-in-point: any entrepreneur that has raised money can attest to the fact that metrics such as active users, MRR, or retention are the sole determinants of success in the eyes of venture capitalists.

Yet in 2019, growth is different than it was in previous years. Phrases like “growth hacking” or “performance marketing” are now trite. Your company is no longer differentiated by utilizing them. Rather, they are expected.

When is the last time that you looked at your growth and could confidently say that it separates you from the pack?

Growth fixes all things

Paleo Bakehouse Growth

Funds raised
Revenue
Visitors
At JUICE

Growth is in our DNA

Last year alone, we’ve helped companies (like Paleo Bakehouse above):

$300k

in revenue


We’ve helped scale companies from $300k in revenue to $1.8M in just one year

30M+

views


We’ve made products go viral from 0 to 30M+ views

$7M

raised


We’ve helped clients raise over $7M on crowdfunding projects worldwide

$10,000

per ticket


We’ve sold out conferences with tickets that cost $10,000 per person

$50M

raised from VC


We’ve helped clients raise over $50M of follow-on funding from top VCs in the last year

Be different

Many of our clients had never seen rapid growth until working with us. Their stories all followed a common pattern — one that explains why rapid growth eludes all but a few companies.

Let’s take a look at why most companies never separate themselves from the pack, and how JUICE can help you be different.

”At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident.”
Christina Shanahan

Director of Digital Content at Camuto Group

WHY THEY FAIL

Why Most Companies Fail to Separate Themselves from the Rest

Unfortunately, through no fault of their own, most companies fail at growth because they follow a common pattern.

Let’s say you’re ready to go HAM on paid acquisition. What do you do?

I’m going to do it myself!

Well, you could start out running some campaigns by yourself to test the waters. It’s a logical move. You are smarter than the average bear, after all.

It’s a mistake made by a good chunk of founders. The problem is that people often think Facebook marketing is a more advanced version of “boosting posts.”

In reality, there’s a lengthy set of things you need to know, such as:

  • What strength of lookalike audience can I expect based on my current customer volume?
  • What are the exact points in my acquisition funnel that map to Facebook’s main standard e-commerce events, and which events have enough conversion volume for effective retargeting?

If those were questions that you didn’t think to ask or can’t answer, then you’re probably going to lose money. Being able to answer those questions doesn’t even guarantee success; it just means that your campaigns won’t immediately fail.

Let’s say that you do put in the time to understand the general setup and structure of campaigns. Perhaps you even invest some marketing dollars to make some headway on that steep growth curve.

At that point, you still have to compete with ad agencies bidding for the exact same audiences that you are. The difference is that whoever you are competing against will already have the insight and experience they accumulated from spending $100k+ across many different verticals, including yours.

Unfortunately, this is why many people with amazing products and brands–many of which could absolutely crush it on Facebook–walk away with the conclusion that Facebook doesn’t work for their brand.

It’s not that Facebook marketing didn’t work with your product.
It’s that your activation costs were too high.

Well, I’ll just hire an agency then!
That’s what you guys are right?

We’re going to let you in on a little secret.
We hate agencies, and it’s one of the reasons we started JUICE.

JUICE was started by a team of serial entrepreneurs whose specialty is in growth. We’ve hired agencies at various points with our past companies, and needless to say we were not impressed.

What we found (and also heard time and time again when working with companies) is that most agencies consist of people who have very little experience outside of working at an agency.

You end up working with a marketer (often right out of college) who knows how to run Facebook ads in a very formulaic way. They utilize this formulaic strategy among all of their accounts, perhaps with some success in the short run.

Now, often working with an agency is preferable to running acquisition on your own, as agencies won’t suffer from the pitfalls we mentioned earlier.

However, the problem with using a typical agency for growth is that the “formula” for success is always changing. Competition is fierce, and in many aspects, acquisition is a zero-sum game.

When it comes to the most important part of your business, you don’t want to work with a typical “agency.”

WHO ARE WE?

You don’t want someone whose expertise
is simply “running” Facebook ads. .

You want someone whose expertise is growth.

WHAT CAN WE DO FOR YOU

The JUICE difference

We’re meticulously data-driven.
We test everything and let the analytics inform our actions. We’re obsessed with underpriced attention.
For example, last year when marketers shied away from platforms like Snapchat, we doubled down and saw up to 60x RoAS (Return on Ad Spend) for our campaigns.

Here are some other things that set us apart from typical “agencies.”

50%

of the JUICE team has started a company before


50+

cumulative years of experience in customer/user acquisition


$10m

average total ad spend experience per JUICE marketer


Many incredible companies have started and succeeded with our help.

Here are just a few of the phenomenal brands we work with:

”At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident.”
Christina Shanahan

Director of Digital Content at Camuto Group

WHY US

Should You Work with JUICE?

Because we give our clients an incredible amount of attention, we do have some selection criteria when deciding to work with clients.

You should already have a smooth fulfillment process with little-to-no inventory issues.

There’s nothing that kills a company’s brand quicker than poor fulfillment and customer service. Your fulfillment process should be smooth and your inventory should be well-stocked, in the event that we start with a bang.

You should (ideally) already have 100+ customers.

While we do work with some companies from the very start, you will get the most value from JUICE if you already have some traction. This means that we can spend more time focused on growing your company and less time on helping you get initial traction.

You have a good idea of your unit economics.

You should have a good idea of basic metrics like COGS (cost of goods sold), CAC (customer acquisition cost), and AOV (average order value). Obviously, these will change once we start working together, but you should have a rough idea of these metrics’ current values.

If you don’t fit the criteria above, don’t worry. It’s possible that you’re a bit too early in your development to receive the full value of working with us. If you’re unsure, feel free to contact us anyway and we’ll be happy to chat.

Lastly, we are more likely to take clients who come in from a referral. If you heard about JUICE from one of our existing clients, make sure to mention that when you contact us!

”At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident.”
Christina Shanahan

Director of Digital Content at Camuto Group

TECHNOLOGY

Platforms Served

We work closely with ad platforms to ensure the best possible results for our clients.

We’re expert marketers on:

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    “The month before we hired JUICE: total revenue, $66,123.62.
    The month after we hired JUICE: total revenue, $146,039.46.
    The only difference? JUICE.”

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